Collab+Theory is a creative content incubator generated by SQUARE56 & SIR & MADAME. Built upon the need to sustain creative integrity within ideas that are brand motivated. All ideas, concepts and content is independently owned and managed directly by its creators.



Collaboration theory is Collab Theory’s flagship series. Behind every great team is great chemistry. This series captures creative partners on subjects ranging from originality, independence and persistence. Through these sub three minute segments we have uncovered that no dreamer should dream alone. More importantly we’ve learned that the process is greater than the product itself.

“IN THE CUT” is a visual concept formatted around the true essence of one on one barbershop talk. It takes you inward toward the intimate moments that only happen in the barbershop.